Every physical touchpoint feeds your attribution model automatically. UTM parameters, conversion paths, and cross-channel analytics built into every tag.
Print ads, packaging inserts, event collateral. Thousands of dollars spent with zero visibility into what actually drives action downstream.
When customers type URLs from print, they drop parameters, misspell paths, and break tracking. Your carefully crafted UTM strategy falls apart at the keyboard.
Digital analytics know nothing about your physical campaigns. Two separate worlds, two separate budgets, and no way to compare them in the same dashboard.
NFC tags carry UTM parameters that fire perfectly every time. No typing. No errors. Physical marketing data flows into the same dashboards as your digital campaigns.
Insights show scan trends, unique visitors, and device breakdowns for every tag.
Define static and dynamic UTM parameters per tag or per group. Campaign source, medium, content, and term get appended automatically on every tap. Your attribution taxonomy stays clean because humans never type the URL.
See physical campaign performance alongside digital in one dashboard. Scan volume, device breakdown, location heat maps, and time-of-day patterns give you the same granularity you expect from paid digital, applied to the physical world.
Track the journey from physical tap to digital conversion. See which physical touchpoints initiate the path, which digital channels continue it, and where attribution credit belongs. Multi-touch attribution that includes the real world.
Define campaign, source, medium, and content params for each tag group. Packaging gets one set. In-store displays get another. Mailers get a third. All automated, all clean.
Tags go live on product packaging, retail displays, direct mailers, and event materials. Each physical touchpoint is now a tracked, attributed entry point into your funnel.
Dashboard shows which physical channels drive the most scans, which convert, and where the audience comes from geographically. You spot that packaging outperforms displays 3:1.
Shift budget from underperforming display placements to packaging inserts. Update landing page on display tags to a higher-converting variant. All from the dashboard, no reprints.
Of scans tracked — device, location, timestamp
Manual UTM errors — parameters auto-generated
Campaign updates without replacing a single tag
Real-time analytics dashboard access
Every physical campaign, fully attributed. Five free tags, complete analytics, zero parameter errors.
Start free with 5 tagsNo credit card required. Upgrade any time.