Automations

Set the rules once. The tag follows them.

Schedules rotate content by time. Sequences change the action with each scan. Conditional routes adapt to whoever is scanning. Your tags run themselves.

Schedules

The right content for the hour.

Define time windows by day, give each window its own action, and set a default for everything in between. Date gates start and stop the whole schedule on the days you choose — and the visual week and month calendar shows it all at a glance.

Deep dive into Schedules
The schedule week-view calendar with colored time windows and a line marking the current time

Four sequence modes

arrow_right_altLinearIn order, then stays on the last step
loopLoopWraps back to step one
keyboard_tabOne-shotPlays once, then the tag's own action
shuffleRandomA surprise step every scan
Sequences

A different action on every scan.

Chain actions into a journey the tag walks through scan by scan. Track progress shared across everyone or per device, cap how fast people advance — once per day, for example — and let group sequences fall back to each tag's own action.

Deep dive into Sequences
Conditional routes

Same tag. Smarter destination.

Route each scan by what's scanning: device type, country, or operating system. Send iPhones to the App Store and Android to Google Play. Show visitors from abroad a different page than locals. One tag, the right destination for everyone.

Device type Country Operating system

Example: app download tag

phone_iphoneiOS deviceApp Store
androidAndroid deviceGoogle Play
publicOutside the USIntl page
last_pageEveryone elseWeb app

A webhook profile

POST https://api.hubapi.com/crm/v3/...
Header Authorization: Bearer ...
Map properties.email ← scanner email
Map properties.source ← tag name

Dotted-path field mapping fits HubSpot-, Salesforce-, and Notion-style APIs. And when webhooks are not enough, the full REST API exposes tags, actions, and scan data — see the API docs.

Webhook profiles

Let your systems know the moment a tag is scanned.

A webhook profile holds the URL, HTTP method, headers, and field mapping — so scans can create CRM contacts, log rows, or trigger whatever your stack does next. Save the profile once and reuse it like any other action.

See all action types

Layer them together.

Automations are built from the same Saved Actions library, so they compose naturally: a schedule's dinner window can point at a menu, a sequence step can fire a webhook, and a route's fallback can be anything you've saved.

calendar_month

Schedules

Time windows, per-window actions, date gates, and the visual calendar.

format_list_numbered

Sequences

Linear, Loop, One-shot, and Random modes with progress tracking and advance limits.

alt_route

Conditional routes

A different action by device type, country, or OS — decided at scan time.

More features

Automate your tags today.

Set the rules once and let every scan land exactly where it should.

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