Insights

Know when people scan. And when they come back.

Every scan becomes a data point in Insights: trends, unique visitors, devices, geography, and the hours that matter. No setup — it's on from the first scan.

The Insights overview in the Tapped dashboard: stat row, scan trend chart, and devices donut

The Insights overview: headline stats, the scan trend, and the device split — all on one screen.

The numbers that actually answer questions.

Not just a scan count. Insights shows direction, audience, and place — so you know what's working and where.

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Trend vs prior period

Every scan trend is compared against the previous period, so "up" and "down" mean something — not just a line on a chart.

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Uniques and return rate

See how many distinct visitors scanned and how many came back. Reach and loyalty, side by side.

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Devices, OS, and browser

Know your audience's hardware: the device, operating system, and browser split behind every scan.

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Top tags and groups

See which tags and groups drive the most scans over any period. Double down on the winners, investigate the quiet ones.

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Geography with drill-down

Start at the country level and drill down to cities. See exactly where your scans come from.

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Menu click-through

Using menu actions? See which buttons people actually tap, so you can put the important ones up top.

Find your peak hours without hunting.

The "When people scan" heatmap maps every day of the week against every hour, and calls out your peak window for you. Pair it with a schedule to serve the right content when traffic is highest.

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The 'When people scan' day and hour heatmap in Tapped Insights, with a peak window callout

Your data leaves whenever you want it to.

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CSV export

Export your scan data to CSV and take it into Excel, Google Sheets, or your own reporting pipeline.

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Form submissions too

Form actions come with a submissions viewer and their own CSV export — responses go straight into your workflow.

More features

Stop guessing. Start knowing.

Insights starts collecting from your very first scan. Open the dashboard and see for yourself.

Open Dashboard