THE STATIC TAG PROBLEM — SOLVED

Your tags should work as hard as you do.

QR codes and NFC tags are everywhere — but they're frozen. One URL, no analytics, no updates. Tapped makes every tag dynamic, traceable, and updatable in real time.

0
Action Types
<1s
Scan Resolution
0
API Endpoints
0
Reprints Needed
AI
Built-in Assistant

Static tags are a dead end.

You print a QR code. It goes to one URL. Forever. If anything changes — a menu, a promotion, a phone number — you reprint everything.

The Old Way
One tag. One destination. No data.
Every QR code or NFC tag is a one-way ticket to a single URL. Want to change it? Reprint. Want analytics? Add another tool. Want automation? Build it yourself.
The Tapped Way
One tag. Infinite possibilities. Full control.
Every tag is backed by an engine. Schedules rotate content by time. Sequences drip experiences across taps. Routes adapt to the scanner's device, location, or history. And you change it all from your phone — without touching the physical tag.

Tap. Resolve. Deliver.

The scanner does one thing — tap or scan. Everything else is automatic. First contact to delivered experience in under a second.

1

Someone taps or scans

A customer holds their phone to your NFC tag or scans the QR code. Their device opens a permanent, unique URL tied to that specific tag.

2

Tapped resolves the action

Automatically and instantly, Tapped evaluates your schedules, sequence position, routing rules, and conditional logic to determine exactly what to deliver.

3

The right experience appears

The person sees precisely what you intended. No app to download. You can update what they see at any time — without touching the physical tag.

One tag. Any experience.

Every tag is backed by an action — the thing that happens when someone scans. Thirteen distinct types, each built for a different job. Swap between them any time.

link

URL Redirect

Send scanners to any web address. Append UTM parameters and dynamic variables automatically.

Most Common
contact_page

Digital Contact Card

A branded vCard that saves directly to the scanner's Contacts app. Never goes stale.

NFC Business Card
wifi

Wi-Fi Access

Tap to get Wi-Fi credentials instantly. Auto-connect on Android, easy copy-and-join on iPhone. Rotate any time.

Hospitality
assignment

Form & Survey

Collect information before delivering the destination. Custom fields, responses in your dashboard.

Lead Capture
apps

Menu

A branded multi-button launcher. Combine Wi-Fi, phone, URL, vCard behind a single tap.

Multi-action Hub
call_split

A/B Split Test

Divide traffic across actions by percentage. Find what performs best with real data.

Optimization
code

HTML / Rich Content

Deliver a fully custom HTML page with embedded video, images, and branded layouts.

Custom Pages
webhook

Webhook

Fire HTTP POST on every scan. Connect to Zapier, Slack, your CRM, or any backend.

Automation
Explore all 12 action types

Set the rules. Tags follow them forever.

Schedules, sequences, conditional routes, and split tests — all working together to deliver the right experience at the right time, automatically.

Sequences

A different experience every time they scan.

An ordered list of actions that a tag walks through one step at a time. Each scan advances to the next step. Choose how it behaves at the end.

  • Four modes: Linear, Loop, One-Shot, and Random
  • Track progress globally or per device — every phone gets its own journey
  • Pace Control — drip content over days or weeks, not all at once
  • Publish sequences for other users to subscribe to — all tags stay in sync
Deep dive into Sequences
Product Onboarding Sequence
1
Welcome Video
yourbrand.com/welcome
Delivered
2
Setup Guide
yourbrand.com/setup
Delivered
3
Exclusive Discount
yourbrand.com/vip20
Next scan
4
Reorder + Reviews
yourbrand.com/reorder
Pending
Pace Control: 1 advance per device per day — no binge-scanning

Schedules

Your tag behaves differently based on when it's scanned.

Define time windows — by hour, day, or date range — and Tapped automatically serves the right action when someone scans. Each window can have its own action and its own days.

  • Morning hours serve one page. Evenings serve another. Same physical tag.
  • Per-window days and actions — Monday's happy hour is different from Friday's
  • Override mode for flash promotions that bypass the regular schedule
  • Visual week view calendar — see your entire schedule at a glance
Deep dive into Schedules
Weekly Schedule — Coffee Shop
MON
Breakfast 7-11am
Lunch 11am-3pm
Dinner 3pm-close
SAT
Weekend Brunch — All Day
SUN
Weekend Brunch — All Day
Outside any window: Default (Homepage)

Conditional Routing

Same tag. Smarter destination.

Define ranked rules. Tapped evaluates each one in order and delivers the first match. Scan count, device type, time of day, day of week — each rule narrows the path.

  • First-time scanners see an intro; repeat scanners skip to the offer
  • iOS users go to the App Store; Android users go to Google Play
  • Weekday vs. weekend routing for different business modes
Route: App Download Tag
smartphone
If device is
iOS
App Store
android
If device is
Android
Google Play
123
If scan count
> 3
Loyalty Page
last_page
Default
Web App

Know exactly when, where, and how your tags perform.

Every scan is logged. Five analytics pages — from activity feeds to AI-powered weekly digests — give you real-time insight into how your physical touchpoints are performing.

location_on

Geographic Heatmaps

See where your tags are being scanned — down to city level. Interactive Leaflet maps with heat layers.

schedule

Time-of-Day Heatmap

7-by-24 grid reveals exactly when your tags are busiest. Peak hours glow with an amber ring.

devices

Device Breakdown

iOS vs Android, mobile vs desktop. Donut charts, browser bars, and OS distributions.

leaderboard

Tag Leaderboard

Ranked performance with period-over-period trend arrows. See what's surging and what's cold.

auto_awesome

AI Weekly Digest

An AI-written recap of your fleet's performance — standouts, anomalies, and suggested next actions.

health_metrics

Fleet Health Score

Composite 0-100 score across activation, configuration, freshness, and uptime. Semicircle gauge.

Explore all analytics features
Custom Fields & Variable Injection New

Every tag carries its own data. Every scan page uses it.

Define structured metadata fields — room number, property name, serial number, anything — and attach values per tag. Then inject those values into your action content at scan time using simple tokens.

  • Define fields once — text, number, email, URL types with defaults
  • Set values per tag from the Tag Detail panel
  • Insert {{metadata.KEY}} tokens into HTML, SMS, email, and rich text actions
  • Scan worker replaces tokens with per-tag values at scan time
  • Bulk import/export with cf_ columns in tag CSV
Variable Injection
YOUR TEMPLATE
Welcome to {{metadata.property_name}}!
Your room is {{metadata.room_number}}.
SCANNER SEES
Welcome to Lakeside Lodge!
Your room is 204.

Brand Themes

Your brand on every scan.

Customize the pages your scanners see with your logo, colors, fonts, and border radius. Apply per-action, per-profile, or organization-wide. Every scan page stays on-brand.

  • Upload your logo, set 6 color properties, choose fonts, dial in corner radius
  • Works with Menu, vCard, and Rich Text scan pages
  • Cascading resolution: action theme > profile theme > org theme > defaults
  • Create multiple themes for different brands or campaigns
Theme Editor
Your Logo
PALETTE
Scan Landing Page
palette Apply to all tags

Manage tags together, with the right level of control.

Invite team members, assign roles, and share your tag fleet. Mint unlimited internal tags for your org. Organizations keep everyone aligned while you stay in control.

group

Role-Based Access

Admins, managers, and members each see what they need. Change roles at any time.

inventory_2

Org Tag Minting

Create unlimited internal tags for your organization — no mint credits needed. Essential plan and above.

domain

Custom Domains

Replace tapd.ink with your own branded URL. Full SSL, provisioned in seconds.

REST API

Build on Tapped. Automate everything.

48 endpoints for full programmatic control. Create tags, assign actions, pull analytics, fire webhooks, manage metadata — all from your own systems.

  • Scoped API keys with read, write, or admin permissions
  • Bulk operations — up to 500 items per request
  • Webhook profiles with custom field mapping and headers
  • Porter metadata for structured per-tag data via API
View API Documentation
API Endpoints
GET /v1/porters
POST /v1/actions
PUT /v1/porters/:id/assign
DELETE /v1/actions/:id
GET /v1/scans?days=30
POST /v1/porters/bulk
+ 42 more endpoints

Just tell it what you want.

Built-in AI that understands your tags. Assign actions, create sequences, get analytics — all in plain English. 20 tools, preview before confirm.

chat

Natural Language

"Assign my Wi-Fi action to the front desk tag" — and it happens.

school

Learning Mode

Click any element in the dashboard and get contextual help. Mutations are paused so you can explore safely.

rocket_launch

Post-Claim Onboarding

New users who claim a tag get an AI-guided walkthrough to name, group, and assign their first action.

Try it now — click the auto_awesome button in the corner.

Built for makers, businesses, and everyone between.

🛠️
Indie Makers & Etsy Sellers

Sell smarter products

Embed a smart tag in your handmade goods and give every customer a living connection to your brand — care guides, reorder links, exclusive content that updates long after it ships.

See maker pricing →
🏢
Small Businesses

Tags that evolve with you

Smart tags on signage, products, menus, or equipment. Change what they do for a promotion, a season, or an event — from your phone, in seconds.

See business pricing →
📦
Enterprise & Teams

Scale with confidence

Organizations, role-based access, REST API, custom domains, webhook profiles, and graduated per-tag pricing. Built to grow with your fleet.

See enterprise features →

Start for free.
Upgrade when you're ready.

No credit card required. Your first 5 tags are always free — actions, schedules, sequences, and analytics included.

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