Smart tags turn physical touchpoints into measurable marketing channels. Append UTM parameters, inject scan-time variables, and pipe first-party intent data straight into your analytics stack.
From retail displays to direct mail, Tapped turns any physical touchpoint into a trackable, attributable marketing channel.
Tags on retail displays, direct mail, and event signage generate first-party intent signals. Feed device type, location, and tag context into Meta CAPI or Google Ads for offline conversion tracking.
See how it works arrow_forwardEvery URL redirect can carry static UTM parameters and dynamic scan-time variables — device type, city, tag name, timestamp, and more. Custom Fields let you attach campaign metadata to each tag, and Variable Injection pulls those fields into redirect URLs with {{placeholders}}. Full attribution flows straight into Google Analytics or any platform you already use.
See how it works arrow_forwardDirect mail, flyers, billboards, and business cards become trackable digital channels. Deep Insights with geographic heatmaps and time-of-day analysis show exactly which printed pieces drive scans, where, and when.
See how it works arrow_forwardA smart tag on every desk, trade booth, and leave-behind. Reps tap to share vCards, product catalogs, and booking links. Managers see which tags get the most scans and where.
See how it works arrow_forward
Insights show scan trends, unique visitors, and device breakdowns for every tag.
Every scan is a measured physical-world touch — time, place, device — flowing into the analytics you already use via UTMs and variables. Budget moves to the displays, mailers, and placements that provably drive action.
When the offer, landing page, or campaign changes, the tag's destination changes from a dashboard — the mailer, signage, and leave-behinds stay in the field. Updates are included, so no print run dies with its URL.
Forms, contact cards, and booking links open at the exact moment someone is standing at your booth, display, or rep's desk — first-party contacts collected where interest is highest, not lost to a later search.
Every printed piece, every display, every handout becomes a measurable touchpoint with real-time analytics and attribution.
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