Marketing & Advertising

Every tap is a first-party signal your ad platform craves.

Smart tags turn physical touchpoints into measurable marketing channels. Append UTM parameters, inject scan-time variables, and pipe first-party intent data straight into your analytics stack.

Every corner of marketing, covered.

From retail displays to direct mail, Tapped turns any physical touchpoint into a trackable, attributable marketing channel.

Tapped Insights overview with scan trend, stat row, and device breakdown

Insights show scan trends, unique visitors, and device breakdowns for every tag.

Where the return comes from

The economics of a physical channel you can measure

Attribution

Spend follows what performs

Every scan is a measured physical-world touch — time, place, device — flowing into the analytics you already use via UTMs and variables. Budget moves to the displays, mailers, and placements that provably drive action.

Lower costs

Print that never reprints

When the offer, landing page, or campaign changes, the tag's destination changes from a dashboard — the mailer, signage, and leave-behinds stay in the field. Updates are included, so no print run dies with its URL.

More pipeline

Leads captured at the moment of intent

Forms, contact cards, and booking links open at the exact moment someone is standing at your booth, display, or rep's desk — first-party contacts collected where interest is highest, not lost to a later search.

Close the loop between physical and digital.

Every printed piece, every display, every handout becomes a measurable touchpoint with real-time analytics and attribution.

UTM Parameters Custom Fields & Variable Injection Deep Insights & Heatmaps Device & Location Data Webhook Integrations
Start free with 5 tags

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