Tapped turns NFC tags and QR codes into dynamic, programmable experiences. Actions, schedules, sequences, smart routing — all updatable from anywhere, in real time, without touching the hardware.
The scanner does one thing — tap or scan. Everything after that is automatic. From first contact to delivered experience in under a second.
A customer holds their phone to your NFC tag or scans the QR code. Their device opens a permanent, unique URL tied to that specific tag. That's the only thing they do.
Automatically and instantly, Tapped evaluates everything you've configured for that tag — schedules, sequence position, routing rules, conditional logic — and determines exactly what to deliver. No input from the scanner. No delay. Zero friction.
The person sees precisely what you intended, with no app to download and no action required on their end. You can update what that experience is at any time — without touching, reprinting, or replacing the physical tag.
Every tag is backed by an action — the thing that happens when someone scans it. Tapped supports twelve distinct action types, each built for a different use case. Swap between them any time — no reprinting, no rewiring.
Send anyone who scans to any web address — a product page, a video, a menu, a booking form. Change the destination any time without re-printing the tag.
Most CommonGenerate a fully branded vCard that saves directly to the scanner's Contacts app. Includes name, phone, email, company, website, and a profile photo. Great for business cards that never go stale.
vCard / NFC Business CardTap to join a Wi-Fi network — no password typing, no QR code on the wall. You control the credentials from your dashboard and can rotate them any time. Works with WPA2, WPA3, and open networks.
Hospitality & EventsCollect information from scanners before delivering the destination experience. Build custom forms with text, dropdown, checkbox, and rating fields — responses land in your dashboard and can trigger webhooks.
Lead Capture & FeedbackFire an HTTP POST to any URL the moment a tag is scanned. Connect to Zapier, Make, Slack, your CRM, or any custom backend. Every event includes the tag ID, timestamp, device info, and location data.
Integrations & AutomationDivide scan traffic across two or more actions by percentage. Run experiments to find what content, destination, or offer performs best — then commit to the winner with a single click.
Testing & OptimizationRoute scanners to different destinations based on rules — scan count, device type, time of day, or custom logic. The first condition that matches wins. Ideal for returning customer flows and device-specific experiences.
Smart RoutingAssign a multi-step sequence as the tag's active action. Each scan advances to the next step. Perfect for onboarding flows, drip content, or experiences designed to unfold over time.
Multi-step ExperiencesDeliver a fully custom HTML page directly in the scanner's browser — no redirect required. Embed video, images, buttons, and branded layouts. Ideal for product pages, menus, or any experience where a URL alone isn't enough.
Custom PagesPre-populate a text message — phone number, recipient, and body already filled in — so the scanner taps once and sends. Great for opt-in campaigns, promotions, or any two-way customer communication flow.
MessagingPre-compose an email with the recipient address, subject, and body already filled in. One tap opens the scanner's native mail app, ready to send. Perfect for feedback requests, vendor inquiries, or B2B outreach tags.
OutreachTrigger an instant call to any phone number when the tag is scanned. Ideal for service counters, support lines, restaurant reservations, or any touchpoint where the fastest path to a human is what matters most.
Direct ContactA schedule lets you define time-based rules for what a tag does. Assign different actions to different time slots — by time of day, day of week, or a specific date range — and Tapped automatically serves the right one when someone scans.
A sequence is an ordered list of actions that a tag walks through one step at a time. Each scan automatically advances to the next step — no input required from you or the scanner. Choose how the sequence behaves when it reaches the end.
Conditional routes let you define a ranked set of rules. When someone scans the tag, Tapped evaluates each rule in order and delivers the first destination that matches. Anyone who doesn't match any rule falls through to the default action.
Groups let you organize tags by location, product line, team, or any category you choose. Assign an action, schedule, sequence, or route to an entire group at once — every tag in the group updates instantly. No need to configure each tag individually.
Every scan is logged. Every tag tells a story. Tapped gives you real-time insight into how your physical touchpoints are being used — no guessing required.
See where in the world your tags are being scanned — down to city level. Spot geographic patterns and understand the reach of your physical distribution.
Understand whether your audience is iOS or Android, mobile or desktop. Use device data to inform your routing rules and optimize destination experiences.
See scan activity by hour, day, and date range. Identify peak times and optimize your schedules to deliver the right content when engagement is highest.
Tapped tracks unique scanners per tag using privacy-safe device identifiers. Know whether your audience is discovering you for the first time or coming back.
Every tag has its own scan history. Compare performance across your fleet — see which tags get the most engagement and which might need a refresh.
Group tags into campaigns to measure collective performance. Track total scans, unique visitors, and top-performing tags across a product launch or promotion.
Whether you're selling handmade goods or managing a fleet of in-store displays, Tapped gives your physical things a digital life that grows with you.
Embed a smart tag in your handmade goods and give every customer a living connection to your brand — care guides, reorder links, setup videos, or exclusive content that you can update long after the product ships.
See maker pricing →Put smart tags on signage, products, menus, or equipment. Change what they do for a promotion, a season, or an event — from your phone, in seconds — without ever reprinting or replacing a thing.
See business pricing →If you tapped an NFC tag or scanned a QR code and ended up here, you've experienced Tapped firsthand. The product you scanned uses our platform to deliver a dynamic experience to you. Want to create your own?
Create your own →No credit card required. Your first 5 tags are always free — actions, schedules, sequences, and analytics included.