Smart Tag Management Platform

Physical Things
That Stay Connected.

Tapped turns NFC tags and QR codes into dynamic, programmable experiences. Actions, schedules, sequences, smart routing — all updatable from anywhere, in real time, without touching the hardware.

Get Started Free See Pricing
Updates per tag
<1s
Scan resolution
0
Reprints needed
NFC + QR
Both channels, one tag

Tap to experience in three steps

From the moment someone taps your tag to the moment they see your content — all of this happens in under a second.

1

Someone taps or scans

A customer holds their phone to your NFC tag or scans the QR code. Their device opens a permanent, unique URL tied to that specific tag.

2

Tapped resolves the action

In real time, Tapped evaluates what you've configured for that tag — checking schedules, sequence position, routing rules, and the active action — and determines exactly what to deliver.

3

The right experience is delivered

The person sees exactly what you intended — instantly, with no app required. And you can change it at any time without touching the physical tag.

One tag. Any experience.

Every tag is backed by an action — the thing that happens when someone scans it. Tapped supports eight distinct action types, each built for a different use case. Swap between them any time.

link

URL Redirect

Send anyone who scans to any web address — a product page, a video, a menu, a booking form. Change the destination any time without re-printing the tag.

Most Common
contact_page

Digital Contact Card

Generate a fully branded vCard that saves directly to the scanner's Contacts app. Includes name, phone, email, company, website, and a profile photo. Great for business cards that never go stale.

vCard / NFC Business Card
wifi

Wi-Fi Access

Tap to join a Wi-Fi network — no password typing, no QR code on the wall. You control the credentials from your dashboard and can rotate them any time. Works with WPA2, WPA3, and open networks.

Hospitality & Events
assignment

Form & Survey

Collect information from scanners before delivering the destination experience. Build custom forms with text, dropdown, checkbox, and rating fields — responses land in your dashboard and can trigger webhooks.

Lead Capture & Feedback
webhook

Webhook / Automation

Fire an HTTP POST to any URL the moment a tag is scanned. Connect to Zapier, Make, Slack, your CRM, or any custom backend. Every event includes the tag ID, timestamp, device info, and location data.

Integrations & Automation
call_split

A/B Split Test

Divide scan traffic across two or more actions by percentage. Run experiments to find what content, destination, or offer performs best — then commit to the winner with a single click.

Testing & Optimization
alt_route

Conditional Route

Route scanners to different destinations based on rules — scan count, device type, time of day, or custom logic. The first condition that matches wins. Ideal for returning customer flows and device-specific experiences.

Smart Routing
format_list_numbered

Sequence

Assign a multi-step sequence as the tag's active action. Each scan advances to the next step. Perfect for onboarding flows, drip content, or experiences designed to unfold over time.

Multi-step Experiences

Schedules

Your tag behaves differently based on when it's scanned.

A schedule lets you define time-based rules for what a tag does. Assign different actions to different time slots — by time of day, day of week, or a specific date range — and Tapped automatically serves the right one when someone scans.

  • Morning hours redirect to your breakfast menu. Evenings go to the dinner menu. The physical tag never changes.
  • Monday–Friday sends visitors to your office location. Weekends send them to your online store.
  • An event-specific promotion runs through the weekend, then automatically reverts to your standard page Monday morning.
  • Holiday hours, seasonal sales, and limited-time offers all run themselves — you just set the schedule.
Weekly Schedule — Coffee Shop Menu Tag
MON
Breakfast Menu 7am–11am
Lunch Menu 11am–3pm
Dinner Menu 3pm–close
SAT
Weekend Brunch Special — All Day
SUN
Weekend Brunch Special — All Day
Outside any scheduled window → Default action (Homepage)

Sequences

A different experience every time they scan.

A sequence is an ordered list of actions that a tag walks through one step at a time. Each scan advances to the next step in the sequence. When the end is reached, the tag can loop, stop, or hold on the final step.

  • First scan: a welcome video. Second scan: your product catalog. Third scan: a discount code. Fourth scan: a reorder link.
  • Onboard customers through a multi-step setup guide — each tap takes them to the next stage.
  • Drip exclusive content to repeat scanners — early access, loyalty rewards, behind-the-scenes posts.
  • Reset a sequence manually or automatically to start the journey over for returning customers.

Each step in a sequence can be any action type — URL redirect, video, form, vCard, webhook, or anything else. Steps are reorderable and editable at any time, even mid-deployment.

Product Unboxing Sequence
1
Welcome & Brand Story
URL → yourbrand.com/welcome-video
✓ Delivered on scan 1
2
Product Setup Guide
URL → yourbrand.com/setup
✓ Delivered on scan 2
3
Exclusive Discount Code
URL → yourbrand.com/thankyou?code=VIP20
→ Active on next scan
4
Reorder + Reviews
URL → yourbrand.com/reorder
Pending

Shared Sequences

Publish once. Every subscriber stays in sync.

A shared sequence is a sequence you publish for other Tapped users to subscribe to. When a subscriber assigns the shared sequence to their tag, their tag follows the steps you define. When you update the sequence, every subscriber's tag automatically reflects the change — no action required on their end.

  • A brand can push a campaign sequence to hundreds of affiliate or partner tags at once — everyone runs the same experience simultaneously.
  • A franchisor publishes a seasonal promotion sequence; all franchisee tags update automatically on the launch date.
  • A maker publishes a "product care" sequence for their item; customers who claimed the tag always see the latest care instructions.
  • Subscribers can see what's in the sequence before subscribing, but cannot edit it — the publisher maintains full control.
Published Sequences
Summer Sale 2026
Published
4 steps · 12 subscribers
A
B
C
+9 more
Porter Care Guide v2
Published
3 steps · 38 subscribers
D
E
+36 more
When you update a step in any published sequence, all subscriber tags reflect the change on their very next scan — automatically.

Conditional Routing

The same tag. A smarter destination every time.

Conditional routes let you define a ranked set of rules. When someone scans the tag, Tapped evaluates each rule in order and delivers the first destination that matches. Anyone who doesn't match any rule falls through to the default action.

  • Scan count — first-time scanners see an intro page; repeat scanners skip straight to the offer.
  • Device type — iOS users go to the App Store; Android users go to Google Play; desktops go to the web app.
  • Time of day — route to different experiences based on when the scan happens, independent of a full schedule.
  • Day of week — weekday vs. weekend routing for businesses with different operating modes.
Route: Product Tag — App Download
smartphone
If device is
iOS
→ Apple App Store
android
If device is
Android
→ Google Play
123
If scan count is
Greater than 3
→ Loyalty Page
last_page
Default — no conditions matched
→ Web App

Know exactly when, where, and how your tags perform.

Every scan is logged. Every tag tells a story. Tapped gives you real-time insight into how your physical touchpoints are being used — no guessing required.

location_on

Geographic Data

See where in the world your tags are being scanned — down to city level. Spot geographic patterns and understand the reach of your physical distribution.

devices

Device & OS Breakdown

Understand whether your audience is iOS or Android, mobile or desktop. Use device data to inform your routing rules and optimize destination experiences.

schedule

Scan Timing

See scan activity by hour, day, and date range. Identify peak times and optimize your schedules to deliver the right content when engagement is highest.

repeat

Return Visitor Detection

Tapped tracks unique scanners per tag using privacy-safe device identifiers. Know whether your audience is discovering you for the first time or coming back.

bar_chart

Per-Tag Performance

Every tag has its own scan history. Compare performance across your fleet — see which tags get the most engagement and which might need a refresh.

campaign

Campaign Tracking

Group tags into campaigns to measure collective performance. Track total scans, unique visitors, and top-performing tags across a product launch or promotion.

Built for makers, businesses, and everyone between

Whether you're selling handmade goods or managing a fleet of in-store displays, Tapped gives your physical things a digital life that grows with you.

🛠️
Indie Makers & Etsy Sellers

Sell smarter products

Embed a smart tag in your handmade goods and give every customer a living connection to your brand — care guides, reorder links, setup videos, or exclusive content that you can update long after the product ships.

See maker pricing →
🏢
Small Businesses

Tags that evolve with you

Put smart tags on signage, products, menus, or equipment. Change what they do for a promotion, a season, or an event — from your phone, in seconds — without ever reprinting or replacing a thing.

See business pricing →
📦
Just Scanned a Tag?

Welcome to Tapped

If you tapped an NFC tag or scanned a QR code and ended up here, you've experienced Tapped firsthand. The product you scanned uses our platform to deliver a dynamic experience to you. Want to create your own?

Create your own →

Start for free.
Upgrade when you're ready.

No credit card required. Your first 5 tags are always free — actions, schedules, sequences, and analytics included.

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